An engaged candidate pool: the path to differentiating your recruiting firm

Recruiting firm leaders, hi! 👋

If your answer to question #1 below is 5000+ candidates, and to the second is "I don't know", your ROI reading this 2m30min-long article will be VERY high

So, the million-dollar questions are:

1. How many qualified candidates are languishing in your database right now?
2. What's your candidate redeployment rate?

If you're unsure, you're not alone. Most agencies are sitting on a goldmine of candidates they can't use effectively.
‍

So let's tackle the elephant in the room: your cold candidate database, and see how to turn it into cash. 💰
‍
‍

The Harsh Reality of Modern Recruiting

‍

This is the harsh environment you're in:
😱 30,000+ recruiting firms in the UK alone, all competing for attention
😱 Developers drowning in 20+ recruiter LinkedIn messages every week
😱 AI automation turning sourcing into a speed game

‍

Candidate spam sourcing: ouch!

In this AI-driven, spam-flooding world, standing out is almost mission impossible:
bombarding candidates with InMails and clients with CVs won't work for long.

If you're still mostly relying on direct sourcing for every role, you might be setting yourself up to fail.
Even with the fanciest AI tools, you're just adding to the noise.

This may mean:
your team is exhausted, your time-to-shortlist is lagging, your placement success rates and margins are shrinking.
‍
‍

Cold candidate database: ouch again!

Every candidate in your database is an investment:
Time spent on sourcing, qualification, assessment (+ coffee, call, lunch etc.) - you name it.

‍

But what about those top candidates you didn't place, especially silver medalists?
They just vanish in your ATS, becoming obsolete data points in no time.
Indeed, candidate nuturing is hard and can get time-consuming.

This isn't just inefficient, it's a massive missed opportunity.
Remember that past candidate who got hired by a prospect of yours?
Or how about all those star candidates you could've placed if you knew which clients were quietly hiring?

Only 6% of recruiting firms track candidate redeployment: hinting at the untapped potential here!

‍

From Cold candidate Database to a goldmine:
the power of an engaged talent community

‍

Now imagine a world where:
🤩 Every search starts with 10 pre-qualified, responsive and eager candidates
🤩 Your team can slash their sourcing time in half
🤩 Placements happen faster, with higher success rates and bigger margins
🤩 Clients are even knocking on your door to meet your pooled candidates

‍

This isn't a dream. It's the reality for agencies that have cracked the code on candidate pool nurturing.

Agencies that frequently redeploy candidates from their database are twice as likely to report revenue gains - worth the effort, isn't it?

‍

Back to basics: your real value as a Recruiting Firm

In a world, where anyone can call themselves a "recruiter," why should candidates and clients give you their precious time and trust?

Alongside that rare skill of making perfect matches, your edge comes from:

🎯 Your niche expertise: your niche can be an industry, type of role or location and you have the niche insights and knowledge no one else has to make that perfect match
‍
🌐 Your network and ability to maintain strong, long-term relationships: not just a "recruiter" submitting candidate profiles; you're a trusted business advisor to your clients and career agent to your candidates

This is how you find the right candidate faster and stand out from the crowd.

‍

Moving to an Engaged Candidate Community: your competitive edge

Building an engaged niche talent community is your path to:
✅ Boost redeployment rate for faster, higher-margin placements
✅ Turn clients (and candidates!) into repeat customers - and make even recurring revenues
✅ (Truly) differentiate among clients and candidates.

Here's why:

🌎 Scale Relationships through your community:
You can't maintain 1-on-1 relationships with thousands of candidates - and they can smell AI-generated messages. A community enables meaningful interactions at scale. Get some big names in your niche, make it an exclusive place - that party you can't miss. Your candidates will then become your ambassadors and future clients.

💸 From 1-to-1 to 1-to-Many for efficiencies and more revenues:
Stop qualifying one candidate for one job. With a warm candidate pool in your niche, you never start from scratch. Even better: showcase your rockstar candidates across your client base, meaning more placements, more upsells, more predictable or even recurring revenue.

🥇 A (truly) distinct proposition
Drop the "Let's chat about that job" candidate line to "Join my exclusive community with the top firms in your space and land your dream job when the stars align."‍

So your clients will also know you're the best positioned to find the perfect candidate in your space.

‍

Make it happen! 🚀

If you're looking for help to turn your cold candidate database into a thriving, revenue-generating community, let's chat!

📝 The WHAT:
Define (or refine!) your niche focus. The more focused, the better, while making sure the market is big enough.
Then what's your community proposition? Networking? Insider insights? Events?

👥 The WHO:
Internally, redirect that sourcing time to community building. No in-house expertise? Time to invest.
Outside, find influential people, those ambassadors, who'll make your community the place to be in your niche.

⚙️ The HOW:
You'll need a bit of processes in place…
Also… Your ATS is great for handling applications, but not designed for building talent communities. You need a tool designed for nurturing and showcasing talent across your clients.
Good news: SplendUp is built exactly for this!

📆 The WHEN:
Now! Yes, it's a shift in your business model, but it's the sustainable path forward in this crazy but fascinating industry of recruitment.
‍

‍

If you're looking for help to turn your cold candidate database into a thriving, revenue-generating community, let's chat!
‍

➡️ Pick a time: here
➡️ Connect on LinkedIn: here

Laurie Guillodo, Founder of SplendUp

‍